And yet another spot for Amnesty from a powerhouse French directing-collective brings us “Russian Dolls” from BIF, produced by Rods.

Despite the lack of CG on this one, the narrative techniques share major similarities in their refined simplicity and symbolism to Pleix’s Death Penalty piece. Its audio also turns a table-top into a landscape for drama.

Although this spot is coming via La Chose rather than TBWA, in the case of Pleix’s piece, Amnesty has always found ways to address large issues in visually universal terms while still delivering the same impact as being completely literal.

I’ve been watching this project evolve over the past few months and it’s scope and depth has grown to something worth noticing.

As part of a global film making project, One Day on Earth is asking the creative community, “If you can document something to share with the world, what would you film?” This call-to-action is all part of a shared international video archive that is filming on 10/10/10.

Onedayonearth.org is an online community of filmmakers, students, and inspired individuals all teaming up to film in every country in the world during this 24-hour period. The results of the project will be an accessible archive of shared video that participants can download and use for non-commercial purposes. The organizers, who are affiliated with the non-profit Creative Visions Foundation, will also produce a flagship doc with the footage. Since all the footage is the domain of those who’ve submitted, there will be other short and feature pieces born from the archive as well.

So far, the participants range from Academy Award nominated documentarians to NASA to school children of remote areas of the 3rd world and nonprofits like Shine on Sierra Leone, Rally for Iraq and many, many more.

To participate, upload short pieces of documentation no longer than 10
minutes. More specs to come as we approach 10/10/10.